Advanced oils, lubricants and treatments since 1887
The Brighouse-based lubricants and fluids specialist will become the Official Performance Partner of Huddersfield Town, having penned a two-year contract – with the option to extend for a further season.
As part of the deal, Millers Oils now holds official naming rights for the Canalside training ground, which will be renamed the Millers Oils High Performance Complex from July 1st 2022. The company’s branding will feature prominently throughout the training facility and be showcased inside the John Smiths Stadium.
Throughout the partnership, Huddersfield Town and Millers Oils will work in collaboration on a number of events and innovative marketing campaigns that will highlight and reflect both organisations’ passion for performance, whilst also bringing them closer to their supporters and customers globally.
Tony Lowe, Millers Oils Managing Director, said:
“This is a significant collaboration for Millers Oils and we are thrilled to be working with Huddersfield Town as their Official Performance Partner. Performance matters, on and off the pitch and this agreement presents us with the perfect platform to showcase our high-performance products alongside a professional team that shares our company values.”
Commenting on the new partnership, Daniel McGeachie, Town’s Head of Partnerships said
“It’s an absolute pleasure to welcome Millers Oils on board as our Official Performance Partner. They are a brand whose values closely align with ours, specifically around developing best-in-class products and people.
As a business, Millers Oils has a long and rich history, but has always kept its roots firmly in Brighouse, West Yorkshire. To align our two brands for the first time is a significant milestone for both organisations and we are looking forward to working together”.
Millers Oils is a leading manufacturer and independent blender of oils and lubricants, operating since 1887 in Brighouse, West Yorkshire. They pride themselves on award-winning innovation and our independence which allows maximum flexibility to meet customers’ needs. Millers Oils supplies over 5,000 distributors and end-users in the UK, and has a network of 50 international distributors globally, covering Europe, North and South America and Asia Pacific.